Business Introduction Request Letter
A warm introduction from a trusted contact opens doors that cold emails never can. This letter asks for that introduction the right way — by showing your contact exactly why the meeting benefits both sides, not just you.
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When and how to use this letter
Request introductions only when there is a genuine mutual benefit — your contact's reputation is the currency you are spending. Email is the right channel, and the best time is when the reason is fresh: a new product launch, a tender announcement, or a problem you know the other party has. Never ask for introductions in bulk; each request should feel considered.
Do all the work for your contact. Provide a short, copy-paste paragraph about yourself: what you do, who you help, and why this introduction makes sense for both sides. This removes the awkwardness of them summarizing you and ensures accuracy. Be specific about what you want — a 20-minute call, an email exchange — because vague 'would love to connect' requests get deprioritized.
A non-obvious tip: give your contact an easy out by asking them to check with the other person first, rather than assuming a warm welcome. A double opt-in introduction ('Would you be open to me connecting you with...?') protects everyone's relationships and actually gets higher response rates than surprise introductions. Always thank your contact within 24 hours and report back on the outcome — people who see their introductions valued make more of them. One last rule: never use an introduction to pitch aggressively on the first call — listen first, understand their needs, and the business will follow naturally.
Frequently asked questions
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