Testimonial Request Letter to Client
A genuine client testimonial is worth more than any advertisement — but happy clients rarely write one unprompted. This letter asks at the right moment, makes responding effortless, and handles permission professionally.
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When and how to use this letter
Ask one to two weeks after delivery, while the positive experience is fresh but the handover pressure has passed. Email is the ideal channel — it gives the client time to think and write. Choose clients who expressed satisfaction during the project; asking an unhappy client for a testimonial is worse than asking nobody.
Remove every ounce of friction. Suggest two or three prompt questions they can answer in sentences, or offer to draft something they can edit and approve — most clients want to help but freeze at a blank page. Keep the ask small: a few lines is plenty. Always get explicit written permission before publishing their name, photo, or company, since some clients need employer approval.
A non-obvious tip: ask for specifics, not praise. 'What problem did we solve?' and 'What was the measurable result?' produce testimonials that sell, while 'Were you happy?' produces generic fluff nobody believes. When the testimonial arrives, thank them promptly and send a link once it is live — clients love seeing their words featured, and it often leads to referrals. Never offer payment for testimonials; undisclosed paid reviews are deceptive and, in many countries, illegal without disclosure. Finally, showcase testimonials prominently — on your homepage, proposals, and social profiles — because a testimonial that nobody sees helps nobody.
Frequently asked questions
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