Price Revision Letter to Customers
Price increases are never welcome, but they are always better received with clear notice and an honest reason. This letter announces revised pricing professionally and preserves goodwill.
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When and how to use this letter
Send this letter at least thirty days before the new prices take effect, and have your sales team call key accounts before it lands. No major customer should learn about a price rise from a letter alone.
Be honest and forward-looking. State the change, the effective date, and the reason in plain terms, then reaffirm your commitment to quality and service. Customers accept justified increases; they resent increases that arrive without explanation.
Include what to avoid: do not apologize excessively, which signals the increase is negotiable when it is not. Do not bury the effective date in the middle of the letter; put it where it cannot be missed. Never apply new prices to confirmed orders or active contracts without the contractual right to do so.
What happens next: customers will have questions, so brief your sales team with consistent answers before the letter goes out. A practical tip: pair the announcement with something positive, such as an improved delivery schedule or a new product line. A price letter that also delivers good news is remembered very differently from one that only takes. Brief your customer service team on the new prices before the letter goes out, so every enquiry receives the same confident, consistent answer.
Frequently asked questions
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